Coca-Cola with Lotus F1 Team from 2013

Lotus F1 Team won the contract with Coca-Cola which was likely to return to F1 for several months. The stable ofenstone has obtained a partnership for several seasons with the American company which will enter into direct competition with Red Bull by placing the logo of the energy drink burn on British single-seaters. F1 today represents good product placement for Coca-Cola since the discipline is present in Europe, Asia and Latin America where this drink is sold. Details of the partnership will be given next year when the partnership comes into force.

“We are proud that Coca-Cola Company has chosen Lotus F1 Team as the best cars to represent the burn brand in its largest partnership.”, comments Eric Boullier, Team Principal of the British team. “We are delighted to partner with burn to build an innovative new model for financial partners that will combine experience, interactive creation and social media, a sector in which our team has pioneered in F1 during of the last 18 months. »