Collector Hamilton – Lewis, “The Fashion King” of fashion

Like David Beckham 20 years ago in football, the seven-time world champion has brought fashion into his sport through the front door. Decoding a style and the messages it contains. 

Published 05/01/2025 à 18:00

Medhi Casaurang

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Collector Hamilton – Lewis, “The Fashion King” of fashion

© Antonin Vincent / DPPI

This article can be found in our Collector Lewis Hamilton. 100 pages retracing the immense career of the most victorious driver in Formula 1, available in our online store in paper format or in numerical format.

Have you ever met the determined gaze of Lewis Hamilton while waiting for your bus? If you live in a French urban area, this meeting could have taken place in these weeks of autumn 2024. The Briton was posted on bus shelters to promote the latest winter collection of the famous luxury brand Dior. What could have surprised passers-by a few years ago has (almost) become commonplace. London designer Kim Jones himself contacted Lewis Hamilton to imagine this capsule collection with the famous French couturier. Lewis is passionate about fashion and he loves what I do! He has a very strong personal style with which he takes risks. He is also very interested in the whole process of creating a collection. Things then happened naturally. » Released last September, this

Medhi Casaurang

Passionate about the history of motorsport across all disciplines, I learned to read thanks to AUTOhebdo. At least that's what my parents tell everyone when they see my name inside!

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1 Comment (s)

Yves-Henri RANDIER

06/01/2025 at 02:19 a.m.

A style compatible with the Scuderia's corporate uniform... even if Ferrari has launched into fashion with collections that could please Sir Gold Lives Matter?

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