Exclusive interview with the head of the Audi F1 project: “Being competitive from our 3rd year”

Seven months after the announcement of Audi's arrival in Formula 1 in 2026, and less than three years now before the official debut of the brand with the rings, the boss of the project granted us an exclusive interview. Action plan, recruitment strategy, partnership with Sauber and medium-term objectives, all themes are covered.

Published on 28/03/2023 à 13:30

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Exclusive interview with the head of the Audi F1 project: “Being competitive from our 3rd year”

Adam Baker - CEO Audi Formula Racing GmbH & F1 Project Leader

On the side of Neuburg, Audi's competition headquarters, we are already working on the design of the future F1 engine while keeping an eye on the current results of the Sauber team, with which a technical partnership has been signed with a view to of the next regulation. By video from his office, the former director of safety at the FIA answered our questions, dodging only a few relating to Sauber and Andreas Seidl due to the Swiss team's current engagement with competing firms like Alfa Romeo (title sponsor) and Ferrari (engine manufacturer). By taking care to always speak of “power unit” (PU) and not of “engine”, the Australian reflects Audi’s desire to be focused on the carbon-free technologies of tomorrow. , which constituted the sine qua non condition for arrival in Formula 1.

Adam Baker – CEO Audi Formula Racing GmbH & F1 Project Leader

Can we start directly at the heart of the matter: what is the status of the project?

First of all, the level of enthusiasm has not gone down since the announcement of our arrival in F1 seven months ago. In this period of time, it has been noted that Formula 1 has continued