And Netflix reignited the flame of Formula 1

Like Midas transforming everything he touches into gold, the global streaming giant has dusted off the image of an elitist, aging sport, locked in its microcosm and its certainties. The record attendance observed at the last United States Grand Prix (400 spectators) provided further proof of the benefit of the Drive to Survive series for the entire F000 ecosystem.

Published on 02/11/2021 à 13:00

Julien BILLIOTTE

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And Netflix reignited the flame of Formula 1

Basically, Camille didn't care about the Formula 1, a discipline whose interest she did not understand and which she even had difficulty considering as a sport. She perceived it as “ a very masculine universe, have you seen me, and which involves a lot (too much) money », Says this 35-year-old communications agent. In short, Camille didn't really have the profile of the person you meet at the first corner. But that was before discovering the series Drive to Survive (Pilots of their destiny, in VF) available on Netflix and whose first season was broadcast in early 2019. For Camille, the show hit the mark. “ Going behind the scenes, following the twists and turns, all this makes the series thrilling, she explains to us. We come to become attached to certain runners more than others and we want to know their progress. I believe this series has all the ingredients to appeal to both men and women. » If our interlocutor still does not get up at 3:00 a.m. to follow an obscure Free Practice 1 session of the Japanese Grand Prix, she has nevertheless revised her judgment on the sport and now keeps an eye on its news .

And Camille’s example is far from being an isolated case. In fact, many people have come out. “ S’il y a un an on m’avait dit qu’aujourd’hui je porterais encore des masques, que je fumerais pl

Julien BILLIOTTE

AUTOhebdo deputy editor-in-chief. The feather dipped in gall.

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