• Home
  • News
  • F1
  • Liberty Media “promoter” of Grands Prix? To prepare for the future…
F1

Liberty Media “promoter” of Grands Prix? To prepare for the future…

When, in the more or less near future, the question of selling F1 arises at Liberty Media, the firm will undoubtedly have already put in place a system allowing it to keep a foothold in the business by taking on the role of "promoter". » races.

Published on 07/05/2022 à 16:23

Jean-Michel Desnoues

1 View comments)

Liberty Media “promoter” of Grands Prix? To prepare for the future…

© DPPI / X. bonilla

Next year, probably in March, the Las Vegas GP will be organized. A return to the calendar F1 which promises to exceed all standards in terms of exposure, glamour, hype, commercial benefits. A return orchestrated by Liberty Media which, for the first time, also decided not to turn to

This article is for subscribers only.

You have 90% left to discover.


I'm subscribing to read more!

Already subscribed?
Log in


  • Unlimited premium items
  • The digital magazine from 20 p.m. every Monday
  • All issues of AUTOhebdo available since 2012
COUV-2433

1 View comments)

Read also

Comments

*The space reserved for logged in users. Please connect to be able to respond or post a comment!

1 Comment (s)

07/05/2022 at 05:10 a.m.

Not certain in such a context that historic countries like South Africa, Sweden, Argentina (or new ones like Finland or Thailand) could one day be on the calendar of this "great circus of the dollar king" that has become Formula 1!!

To write a comment