Formula 1 and marketing: the single-seater, advertising spot on 4 wheels

At the time of the entry into force of the cap budget, the world of F1 had welcomed a considerable advance towards a tightening of forces, but certain modest structures like Haas and Sauber had continued to denounce a persistent injustice, since their respective budgets did not even reach the height of the ceiling in 2022. Since last year, all the teams have been operating at the ceiling and are finally on an equal footing, and this was made possible by the good financial health surrounding F1. But all these little people still come from very far away. If the discipline seems to be experiencing a new