Gene Haas to sponsor Scuderia Ferrari

Gene Haas will arrive in F1 with its own team at the start of the 2016 season. But from this weekend during the British Grand Prix and until the end of the 2015 season, the Haas Automation company will be present in the paddocks F1 and will become the sponsor of the Team Ferrari. The logo of the American company, specializing in digital machine tools in particular, will appear on the pontoons of the F14 T of Fernando Alonso and Kimi Raikkonen.

“We are pleased to welcome Haas Automation as an official Supplier, said Team Principal Marco Mattiacci. This agreement strengthens our existing ties in the United States, an important market not only for our company, but also for Scuderia Ferrari, as it is one where the team already benefits from several important partnerships. Over the past few months, we have explored a number of potential areas of collaboration and this agreement is the first step. It will enable Haas Automation to strengthen its already strong brand awareness around the world, thanks to the global reach of Formula 1. We are therefore very pleased to make this announcement, which sees another premium brand within our list of partners . In parallel, but as a separate project, Haas has committed to entering Formula 1 with its own team, a testament to the growing appeal of our sport in the United States and with this in mind, technical discussions are underway between us. »

We knew that Gene Haas was looking for a technical partner for his arrival in F1 and that discussions were underway with Ferrari in particular. The future American team must also find an engine supplier for 2016. This sponsorship agreement with Maranello could well be the first step in a closer collaboration in the future.