Miami Grand Prix, the new big event in American sport?

The enthusiasm for the Miami Grand Prix continues to grow within the paddock. For Zak Brown, the event's appeal could rival the Super Bowl.

Published on 28/04/2022 à 13:01

Tom Trichereau

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Miami Grand Prix, the new big event in American sport?

Zak Brown, boss of McLaren Racing, expects a big event for the Miami Grand Prix. © Photo Antonin Vincent / DPPI

A Miami Grand Prix at the level of the Americans' annual sporting event, the Super Bowl? Nine days before the first laps on the Florida track, the enthusiasm continues to build. For a weekend, all eyes will be on Miami Gardens where the Formula 1 will occur for the first time. “ This is going to be amazing. I've been here six years and I've never seen such great demand or excitement for a Grand Prix like Miami. » Zak Brown, executive director of McLaren Racing, told Reuters.  There are likely to be many supporters of Oranges on the other side of the Atlantic on May 8. The manager of the stable Woking announced that his team is one of the biggest buyers of tickets for the Sunday meeting. A list of 1 guests has been set by the British team which also wishes “set up a McLaren house » to welcome them, in addition to the Paddock Club.  

Do better than at the United States Grand Prix

At the head of McLaren since 2016, the American businessman does not hesitate to compare the Miami Grand Prix to other American sporting events. “ We can easily double our reception capacities and we are already the first buyers in Miami. It rivals the Super Bowl in terms of appeal. » 

For its first event, the organizers of the Miami Grand Prix necessarily have in their sights the record of 400 spectators over three days reached during the last visit of F000 to Austin last November. A success in this “ key region for Formula 1 » that this sport owes in part to the Great Prize contested on the Circuit of the Americas and in the Netflix series “Drive to Survive”. “ If you look at our partners on our car, half are companies based in the United States, continues Zak Brown. American companies are therefore starting to take an interest in it. I think we still have a long way to go ». 

ALSO READ > PHOTOS – The Miami circuit is “95% complete”

Everything is almost ready to welcome Formula 1 in Miami after the abandonment of legal proceedings for “ noise ». A decision supported by the McLaren boss: “ The exposure and economic benefits brought by the Grand Prix in Miami are going to have a greater contribution to a larger audience than X number of people who don't want to hear and probably have never heard the sound of a car of Formula 1. » 

ALSO READ > What do the drivers think of the Miami Grand Prix track?

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