Haas: “It’s a disaster if you get it wrong”

Gene Haas keep smiling at the end of the year, his stable Nascar called Stewart-Haas Racing having clinched the Drivers' title with Kevin Harvick. His company Haas Automotive plans to double its profits over the next five years by taking advantage of setting up the stable F1 in 2016. .

Despite the current difficult context in the premier single-seater discipline, with the bankruptcy of Marussia and the uncertain future of Caterham, Haas remains convinced that development in motorsport remains a good solution. “Nascar is a superb platform to access our market objectives”, commented the billionaire in SportsBusinessDaily during the Nascar Motorsports Marketing Forum. “I want to do the same thing in the European markets because that is the place of growth for Haas Automation. »

Gene Haas is nevertheless satisfied with having given himself the necessary time before setting up his team which will be powered by Ferrari. “It’s so overwhelming. It's a disaster if you get it wrong. It can be seen that the main problem of new teams is that they do not finish races. From what I have seen with the new teams over the 2008-2009 period, the additional year that we have taken will allow us to achieve a car really very competitive. »