The Keep Fighting initiative supported by the Schumacher family

A (non-profit) initiative called Keep Fighting, in reference to the numerous messages regularly sent to Michael Schumacher since his skiing accident at the end of 2013, has just seen the light of day. Keep Fighting was launched and is supported by the family of the former pilot of the Team Ferrari.

“Keep Fighting celebrates the attitudes of “Keep Fighting” and “Never Give Up” which are directly inspired by Michael Schumacher, says the press release. The initiative plans to harness the power of the Keep Fighting community, which is inspired by these attitudes, through its own projects. »

“This is a first step in a movement that we hope can bring good things in the future, comments Sabine Kehm, press officer of the former Ferrari driver.

The intention of this initiative is to spread the belief that giving up is not an option, a message that is not only valid in motor racing. In this way, we hope to transform a terrible event, which affects the entire Schumacher family, into something positive. »

An Internet site is available for further information, and the initiative also has a Facebook page.