L. Stroll: “F1 offers the opportunity to establish technology transfer to our road-going Aston Martins”

The announcement of the return ofAston Martin en Formula 1 last winter made headlines. Piloted by Lawrence Stroll, the maneuver was ratified on Tuesday March 31 with the agreement of a payment of 536 million pounds (or 608 million euros) fromAston Martin Lagonda to take over the Racing Point team.

On this pretty envelope, the Yew Tree consortium (including Lawrence Stroll) is injecting 260 million pounds (295 million euros). The team will officially be called Aston Martin F1 Team from 2021.

“A brand with the pedigree and history like Aston Martin must compete at the highest level of motor racing, believes the Canadian businessman. I think this is the most exciting event that has happened in recent F1 history. »

>>>A brief history of Aston Martin in F1<<

Lawrence Stroll only seems to swear by F1, as the news from stillborn project for the Aston Martin Valkyrie in the World Endurance Championship (WEC) foreshadowed it. “Our investment strategy makes F1 our pillar of global marketing strategy (from Aston Martin)."

Additionally, the link between racing and British production cars will be strengthened in the years to come. “This is an important area of ​​our plan. Not only does F1 help promote our brand, but it also provides an opportunity to establish technology transfer.​

I am very curious to see what technologies can flow from F1 to road cars. This aspect will be even more significant for mid-engined cars, which will arrive soon. There will be real collaboration to ensure that our vehicles share the DNA of our success on the track. »