Liberty Media details its 4 flagship projects for F1

Following the acquisition of the F1 by Liberty Media and departure of Bernie Ecclestone, the discipline is preparing to take on new momentum with the American media group at the helm. If Chase Carey has been appointed to the position of executive director and Ross Brawn to the management of the Motor Sports branch, Sean Bratches will take care of commercial operations after having held a similar position at the ESPN channel.

In an interview with CNN, Sean Bratches detailed his four major projects to revive F1, which has been losing momentum in recent years.

“The first point of interest is the brand. It’s an entry point for any society, any sport. We will work to understand it, polish it and elevate ithe said. This will really be the central point of our achievements. This will allow us to conquer new markets and extract commercial elements such as financial partners, rights owners and promoters. »

“The second point is digital, continued Sean Bratches. There is a big opportunity in the digital space to rethink the products that F1 offers today, engage fans in new ways and involve partners. »

“The third is to have a more democratic approach to how we approach partners. There are many opportunities to take advantage of F1 to get into it. The last point concerns the racing experience. We can improve it by engaging fans on TV and spectators at the track more.”, concluded Sean Bratches.