McLaren - The strategy of choice... and embarrassment

Colton Herta tests the MCL35M, Alex Palou joins the McLaren fold without us yet knowing in which championship, Pato O'Ward continues to proclaim out loud his desires for Formula 1, Daniel Ricciardo comes out of his silence to remind us that his seat is not It's not for sale... The identity of Lando Norris' future teammate has never seemed so vague. And that’s exactly what the Woking team is looking for.

Published on 20/07/2022 à 17:40

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McLaren – The strategy of choice… and embarrassment

Zak Brown master of the McLaren Racing chessboard © DPPI

Where is McLaren going?

Since the crisis McLaren went through in 2016, with financial losses and renewal of the management team following the ousting of historic boss Ron Dennis, the brand had to relaunch and the Racing branch, managed by Zak Brown, played a central role in the process . By abandoning the Honda engine for Renault (2018-2020), then Mercedes (since 2021), the stable of F1 has become competitive again, at the same time as a showcase of choice for the brand. It was once believed that by selling its Woking facilities under leaseback to Global Net Lease (a real estate investment fund) for 200 million euros, McLaren would last a long time in F1, but it was simply to unlock its cash and reinvest it in the development of the company.