F1
Mercedes brings Adidas into F1 for the first time in its history
© Mercedes
New season, new equipment supplier. After many years of collaboration with Puma, Mercedes will begin a completely new one. This will link the German team to Adidas from 2025.
An unprecedented partnership since the three-stripe firm founded by Adolf Dasler, brother of Rudolf Dassler… founder of Puma, will be arriving in Formula 1 for the first time in its history. Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team., highlights the main team Toto wolff.
Adidas is an iconic brand, which shares our dedication not only to performance, but also to style and sophistication. This announcement is a groundbreaking collaboration that will redefine what a team and its fans wear in F1. We are excited to lead this new path and work with Adidas as we collectively strive to challenge for championships. »
This partnership between Mercedes and Adidas " will open new perspectives in a sport where milliseconds make the difference ". The German equipment manufacturer plans to design the suits for the drivers as well as those for all the team members. These will be " specially designed to meet individual needs » of these.
Note that the collaboration will extend to the general public with a range of clothing, shoes and accessories dedicated to Mercedes fans. Several limited editions are also planned throughout the year, Adidas announces.
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Yves-Henri RANDIER
08/01/2025 at 03:10 a.m.
A detail that the old-timers will have noticed: the brand with the 3 stripes is making its return to F1 because it was already present in the mid-1990s on the sides of the Larrousse Ford in 1994! https://www.motorsportimages.com/photos/series/f1/?source=COL&brand_id=18&is_grayscale=0
SYLVAIN DUCREUX
07/01/2025 at 04:09 a.m.
These "Official Team Partners" make me laugh. Tires or fuel, when there is competition between brands, bring technical gains to the teams, but how can we believe that 3 stripes, a Puma or a Virgule bring performance gains? Has it become rude to simply say "Sponsor"?
Yves-Henri RANDIER
07/01/2025 at 04:13 a.m.
Sponsor has indeed become a dirty word in the jargon of the Formula 1 business managed by Liberty Media!
Yves-Henri RANDIER
07/01/2025 at 12:40 a.m.
We wondered in the context of the family rivalry between the Dassler brothers why Adidas had not followed Puma into F1! So it's done even if Adidas probably doesn't need to develop its notoriety thanks to F1. For Mercedes, a drop in standing with partnerships with Hugo Boss and Tommy Hilfiger but rappers and other football fans of the brand with the 3 stripes will be delighted...