Mercedes GP unveils the W04 ahead of time

To promote its new partnership with BlackBerry, the Brackley team has just voluntarily leaked photos of its new car.

Published on 04/02/2013 à 11:39

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Mercedes GP unveils the W04 ahead of time

First of all there was a video of Lewis Hamilton, published via a BlackBerry phone, to show a short preview of the news Mercedes W04 driven by Nico Rosberg. Then, the latter, still using a mobile phone from the Canadian manufacturer, finally posted on his Twitter account a photo of his new F1, almost two hours before the official launch. An aggressive marketing strategy to present their new partnership along with the lines of their new car. First information, the Mercedes sports a pointed nose, no steps for the Flèche d?argent vintage 2013.

As for the livery itself, beyond BlackBerry which appears between the front wheels and the sidepods, a space which was empty last year, everything remains relatively similar to the W03. We can notice that the turquoise green edging of Petronas extends a little more on the front of the car as well as on the mirrors, which were black last year.

More pics and information to come towards the beginning of the afternoon, with the official launch.

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