What results for the Miami Grand Prix?

In addition to Austin, which it has been frequenting since 2012, and before heading to Las Vegas from 2023, Formula 1 set down its bags for the first time in its history in Miami, Florida. Between a layout designed for the show, an audience of VIPs and a spectator experience at the center of the game, Liberty Media and the promoter have put all the means in place to make this great premiere a success. For what assessment?

Published on 10/05/2022 à 12:19

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The fake marina located on the circuit. © Florent Gooden / DPPI

Why is Liberty eyeing the United States?

When Liberty Media put its hand in its pocket to take control of the Formula 1 At the end of 2016, one of the first statements by its president, Greg Maffei, concerned its place in the United States, calling it “under-regarded, under-monetized and under-everything!” » It is in the light of this observation that we must analyze everything that has happened since. Exit Bernie Ecclestone, autocratic boss for forty years who has always wanted to protect his business to the detriment of its modernization and openness to new forms of communication. This strategy of gaining popularity and digitalization initiated by Liberty materialized in particular with the huge successful series Drive to Survive broadcast on the streaming media (broadcast on the Internet) Netflix. Liberty's strategy consists of para