Prost: Liberty Media must reduce ticket prices

Alain Prost closely follows the movements made in the direction of the F1 which has just come under the control of the American media group Liberty Media. The Frenchman believes that the priority is to win back a public which has gradually deserted the circuits.

“We have to lower the price so that people will go to the circuits. It doesn't make any sense right now. Everything dies if the stands remain empty, lamented the four-time world champion in an interview with La Repubblica. I agree with Ross Brown (the new director of the Motors Sports branch of Liberty Media) that something more is needed with a 4 or 5 year project, structural reforms in several areas, whether at the level communication, rules or technique. »

The old pilot McLaren nevertheless paid tribute to Bernie Ecclestone for having managed F1 for several decades and having raised it to the top of motorsport.

“Bernie is quite a character. He may not have done everything right, but he was the soul of F1. All things have an end. Bernie is 86, it was written that it would end sooner or later, commented Alain Prost. The good news is that the new buyers seem to have a clear idea of ​​how to intervene and they have communication experts. They seem to be able to meet the challenge. »