Ryan Reynolds among the investors who inject 200 million euros into Alpine

The Renault Group and Alpine welcome the capital ofAlpine Racing, Otro Capital, RedBird Capital Partners and Maximum Effort Investments as part of a 24% stake.

Published on 26/06/2023 à 08:06

Julien BILLIOTTE

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Ryan Reynolds among the investors who inject 200 million euros into Alpine

Alpine is now valued at $900 million / © DPPI

Renault Group and Alpine announce an investment of 200 million euros from an investment group made up of Otro Capital and its partners RedBird Capital Partners and Maximum Effort Investments in Alpine Racing Ltd (i.e. a 24% stake in the capital).

Alpine Racing Ltd is the entity based in enstone in the United Kingdom which represents all the activities of the stable of Formula 1.

« The transaction values Alpine Racing Ltd at around $900 million (around 825 million euros) following an investment which will accelerate the growth strategy as well as the sporting ambitions ofAlpine in Formula 1. says the official statement.

This capital acquisition confirms the enthusiasm of American investors for Formula 1 in the Liberty Media era, after the purchase of Williams by Dorilton Capital in 2020 and the arrival of MSP Sports Capital in the capital of McLaren the same year.

The investor group brings together Otro Capital and RedBird Capital Partners, with the brand development expertise of Maximum Effort Investments, led by star Ryan Reynolds. His co-investors also include actors Michael B. Jordan and Rob McElhenney, also co-chairman of Wrexham AFC, the British football club he bought with Reynolds.

« The investment group has extensive experience in creating and developing businesses, such as its activities alongside the Dallas Cowboys, Fenway Sports Group, the NFL, Toulouse FC and Wrexham AFC., explains the Renault Group.

Alpine F1 Team will benefit from the Investor Group's expertise and experience in the sports industry, particularly in the areas of media, sponsorship, ticketing, reception, licensing and merchandising strategy to create new growth levers and generate added value. (...)

The Formula 1 team will also benefit from the Investor Group's expertise in data and technology, key factors in marketing and commercial performance. »

Alec Scheiner, co-founding partner of Otro Capital, will join the board of directors ofAlpine Racing Ltd.

« This partnership will accelerate the development ofAlpine F1 by diversifying revenue streams and increasing brand value », commented Luca de Meo, CEO of Renault Group.

« This alliance is an important step for the development of our performance at all levels, adds Laurent Red, CEO ofAlpine.

Firstly, Otro Capital, RedBird Capital Partners and Maximum Effort Investments, international players with recognized expertise in the sports industry, will bring us all their experience to strengthen our media and marketing strategy, essential to support our long-term sporting performance. term.

Secondly, with the additional revenue reinvested in the team, we will further accelerate our growth plan, the ambition of which is to compete with the best teams with state-of-the-art facilities and equipment. »

Alpine Racing SAS, the entity which produces Formula 1 engines at Viry-Châtillon in France, is not part of the transaction and will remain fully owned by Renault Group.

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Julien BILLIOTTE

AUTOhebdo deputy editor-in-chief. The feather dipped in gall.

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1 Comment (s)

26/06/2023 at 06:37 a.m.

Let's hope it's stronger than the Genii Capital episode about ten years ago!

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