Schumacher, the attraction of Bahrain

Michael Schumacher, with seven World Champion titles and a three-year retirement, is the most anticipated driver in Bahrain. In addition, it represents the best advertising for F1 to the general public.

Published on 11/03/2010 à 09:51

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Schumacher, the attraction of Bahrain

Michael Schumacher is undoubtedly the most attractive driver at the start of the season. The return of the seven-time World Champion has, without any doubt, allowed the Sakhir circuit in Bahrain to increase the number of spectators expected in the stands throughout the weekend. His image, plastered in newspapers and on billboards, is the primary vector of publicity for the season-opening race on the Persian Gulf island.

Bernie Ecclestone, big financier of the F1, is not dissatisfied with the phenomenon, he who seeks by all means to make this sport more and more prestigious. According to Michael Schumacher himself, "Mister E" is more than delighted with the German's return to competition. The pilot Mercedes declared in the columns of the German magazine Stern that Bernie Ecclestone, as in the cartoons, saw “ dollars in his eyes » when he received confirmation that the seven-time World Champion was officially returning to Formula 1.

If the Mercedes driver is not the favorite for the Bahrain Grand Prix, he will, however, be the center of all attention. For the German driver, he will have to bear the pressure that he wanted to abandon at the end of 2006 by retiring from F1. However, on a sporting level, he is certain to have made the right choice. “ I rediscovered the pleasure I had lost of driving a Formula 1 “, he says. For the German, the official return to the track is planned in less than 24 hours, during the first free practice sessions in Bahrain, scheduled for Friday at 8 a.m. French time.

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