Williams and Jenson Button's whiskey brand announce partnership

Did you know ? In 2021, Jenson Button launched his whiskey brand. Today, Coachbuilt Whiskey is launching a partnership with Williams, the team that launched the Briton into the deep end of F1.

Published on 15/04/2024 à 16:17

Yannis Duval

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Williams and Jenson Button's whiskey brand announce partnership

Jenson Button launched his whiskey brand in 2021. ©Coachbuilt Whiskey

Alcohol and Formula 1, a great love story… Williams announced a partnership with Coachbuilt Whiskey, a whiskey brand co-founded by Jenson Button. The former British pilot has swapped his suit for barrels. Coachbuilt Whiskey takes advantage of the close ties between Button and Williams (the latter being an ambassador for the team), to establish a brand new partnership between the two brands.

The alliance will result in the production of a number of limited edition whiskeys which will pay homage to the history of Williams Racing. In addition to this, the partnership also plans to distribute Coachbuilt whiskey during British team events and also in the paddock.

“Partnering with Williams Racing as we celebrate only our third anniversary is extraordinary and I couldn’t be more proud, explains the 2009 world champion. It means a lot to work with a team that has such a rich heritage and has seen so many important moments and we are delighted to embark on a partnership that will see us create liquids to honor some of the most special moments in Williams Racing history. »

This is enough to give you gift ideas for your loved ones who are whiskey fans, but especially Formula 1 fans. As good as this bottle is, it should be consumed in moderation...

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