Kevin Magnussen will make his NASCAR debut with Trackhouse Racing

The Dane will take the wheel of the No. 91 Trackhouse Racing Chevrolet as part of the PROJECT91 program, an initiative launched by the American team to attract internationally renowned drivers to the NASCARFor this new appearance, Trackhouse has partnered with technology giant Qualcomm, which will be the main partner of the car. Magnussen.

Beyond its presence on the livery of the No. 91 Chevrolet, Qualcomm also intends to play a role in the team's performance through its artificial intelligence technologies.

Trackhouse will notably use the Qualcomm Dragonwing AI platform to analyze race data and radio communications in real time. The goal is to help engineers make faster and more accurate decisions, both at the track and at team headquarters.

« PROJECT91 is about pushing the boundaries by bringing together world-class drivers, bold ideas, and cutting-edge technologies in one of motorsport's most competitive environments. “,” said Don McGuire, Qualcomm’s chief marketing officer.

A new discipline for Magnussen to discover

Revealed in Formula 1 with McLaren brand in 2014 Kevin Magnussen had made a strong impression from his very first Grand Prix by finishing on the podium in Australia. He then went on to... HaasHe had given the American team its first F1 pole position at the 2022 São Paulo Grand Prix.

Currently competing in Hypercars WEC and 24 Hours of Le Mans With BMW, the Danish driver also has experience in IndyCar with an appearance at Road America in Arrow McLaren colors in 2021.

 

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Despite this rich history, NASCAR represents a unique challenge.

« I am incredibly excited and honored to have the opportunity to race in NASCARMagnussen confided. What Justin Marks and Trackhouse have built with PROJECT91 is unique. I've already spent time with the team in North Carolina preparing for this first experience and I'm eager to discover San Diego. »

The return of PROJECT91

This participation, which will take place for Magnussen one week after the 24 Hours of Le Mans, will mark the sixth appearance of the PROJECT91 program and the first since that ofHelio Castroneves during the Daytona 500 2025.

Since its inception in 2022, the project has allowed several international stars to try their hand at NASCAR, notably Kimi Räikkönen and Shane van Gisbergen. The latter caused a sensation by winning the inaugural Chicago race in his first Cup Series appearance, a feat unseen since 1963.

For Justin Marks, owner of Trackhouse Racing, the partnership between Qualcomm and Magnussen perfectly matches the spirit of the project.

« We were waiting for the right opportunity with the right partner and the right driver to bring PROJECT91 back. Qualcomm is a global brand, and Kevin Magnussen is a driver with an international reputation. These are exactly the elements we're looking for in this program. " Marks explained.

Kevin Magnussen's livery for the San Diego race. Photo: Trackhouse Racing

Kevin Magnussen will thus join Trackhouse regular drivers Shane van Gisbergen, Ross Chastain and Connor Zilisch for this 75-lap race held on a 3,4-mile (5,47 km) street circuit set up within the Coronado naval base.

The first NASCAR Cup Series race in San Diego will start on June 21st.

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