Nascar – Monster Energy new title sponsor

Since 2008, the name has not changed. But 2017 will see the name "Sprint" disappear following the announcement of the arrival of the energy drink brand Monster Energy as title sponsor of the first division of the Nascar.

Monster Energy will take over from Winston and Nextel (later Sprint), for a contract whose terms and duration have not been specified. In addition to this new agreement, Monster Energy will continue its involvement with the Stewart-Haas Racing and the No. 41 Chevrolet of Kurt Busch, as well as its sponsorship of the Coca-Cola 600 event in Charlotte (North Carolina).

The American firm has been widely involved in motorsport for many years, notably with partnerships in World RX (Hoonigan Racing Division), or in F1 (Mercedes).