DAMS partners with the French brand BRM Chronographes

As part of this three-year partnership, BRM Chronographes will produce a series of automatic watches in the colors of the DAMS Lucas Oil team. These timepieces, which will embody the style and technical excellence characteristic of the brand, will be available for sale to the general public on the official BRM Chronographs website. They will be equipped with a wide range of features, including a stopwatch, tachymeter, dato, and a 38-hour power reserve. The DAMS Lucas Oil logo will be engraved on the crown, while the strap will be in black and blue Alcantara® leather, designed to fit like a second skin and provide maximum comfort. In addition, twelve watches adorned with the team emblem will be provided to the Le Mans team. In addition, the BRM Chronographs logo will be affixed to all DAMS Lucas Oil polo shirts and present on one of the French team's cars from the first round of the 2024 season. Formula 2 FIA in Bahrain.

BRM Chronographs was founded by Bernard Richards (hence the name Bernard Richards Manufacture) in 2003, with a passion for automobiles deep in his heart. Bernard Richards took a keen interest in motorsport during his formative years, and this interest continued thereafter. In 2004, he met Jean-Paul Crabbe, one of the best French watchmakers. Together, they decided to create high quality watches inspired by the world of racing. Over the next few years, the company created timepieces and accessories with roots in automotive engineering. In 2021, the brand also obtained the “Entreprise du Patrimoine Vivant” label for its artisanal know-how and innovation.

« I am delighted to renew our partnership with BRM Chronographes, says Charles Pic, owner of DAMS Lucas Oil. It is a very renowned brand whose products have received prestigious awards. Teaming up with BRM Chronographs goes without saying for DAMS Lucas Oil because we share the desire to nurture and train young motorsport talents, while prioritizing the values ​​of precision and quality in order to elevate our work to the highest level. I look forward to collaborating again with BRM Chronographes to achieve our common goals in the next three years. »

« The relationship between BRM Chronographs and DAMS Lucas Oil began 20 years ago, when Jean-Paul Driot purchased the first watch we made, adds Bernard Richards, CEO of BRM Chronographies. I am proud to continue our journey together and to work again with Charles Pic, who wore our colors when he drove for Caterham F1 Team. With the passion and principles we share, I am confident that we can achieve great things together in the future. »

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