At the 2024 awards ceremony, where Jorge Martin added his name to the premier class champions' trophy, the MotoGP presented its brand new logo. Created with the studio, Pentagram, the latter aims to be more modern and refined.
The 'M' of the new MotoGP logo is inspired by two motorcycles, inclined, very close to each other on the track, as explained by the institution concerned. The 'O's suggest the geometry of the wheels. Finally, the 't' represents the rider between the wheels. As for the 'GP', the category wanted to recall the design of a circuit.
« Working on the new MotoGP identity has been an incredible honour, says Angus Hyland, Creative Director and Pentagram Partner. It was great to collaborate with the MotoGP team to reinvent this iconic brand, and it was impossible not to be infected by the excitement of the competition and the people behind it. We hope fans around the world will embrace this new look and feel as MotoGP embarks on its next chapter. »
"The new MotoGP"
An enthusiasm shared by Carmelo Ezpeleta, CEO of Dorna Sports, the company that holds the commercial rights to MotoGP. We are very excited to reveal our new identity. It invites fans around the world to experience the new MotoGP. The key question throughout this process has been 'What is MotoGP?'. Both now and in thinking about who we want to be. We hope this new identity communicates every aspect of that. From speed to passion and everything in between. This is MotoGP. »
The logo for Sprint races will also undergo changes. Those used to represent the discipline's secondary categories, such as Moto3, Moto2 and MotoE, have also been redesigned.
In addition to this new logo, the discipline will take to the track for the last time of the season this Tuesday, as part of the Official Test of Barcelona. Tests which constitute in a way the first driving session of the year 2025.
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