AUTOhebdo X Yacco: a successful immersion in the heart of the Sardinia Rally with the Rossel brothers

From June 4 to 8, 2025, AUTOhebdo and Yacco took enthusiasts on board rally in a unique immersive adventure at the heart of the Sardinia Rally. Thanks to a series of 21 videos shared on Instagram, TikTok, and Facebook, viewers were able to experience the Italian event alongside the Rossel brothers, Yohan and Léo. The result: 852 cumulative views across the three platforms*.

This digital campaign, led by journalist Pierre Barré, allowed us to follow the daily life of Yohan and Léo Rossel, competing in WRC2 with the PH Sport team, by immersing ourselves in the drivers' private lives as rarely before. On the sporting front, the Rossel brothers had a difficult weekend. Yohan Rossel, leader of the WRC2 championship after his victories in Monte-Carlo and the Canary Islands, had to retire on Saturday before resuming the race on Sunday, his goal of victory having vanished.

For his part, Léo Rossel was able to aim for the podium amidst the rocks and dust of Sardinia, in the cockpit of his Citroën C3 Rally2. However, he was unable to reach the podium for the second time this season after his 3rd place in Monte-Carlo in January, being forced to retire.

The collaboration between AUTOhebdo and Yacco allowed you to experience the Rossel brothers' weekend, who took part in the game by sharing their feelings and daily life through the videos.

Thank you for following the Sardinia Rally with Yohan and Léo Rossel on AUTOhebdo's social media. Join us from tomorrow, Wednesday, until Sunday, June 15th on our TikTok, Instagram, and Facebook accounts to experience the 24 Hours of Le Mans immersed in Cadillac.

(*) statistics as of Monday, June 9, 18 p.m.

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