Ferrari – New website

Ferrari took advantage of the first GP of the season played this weekend in Melbourne (Australia) to launch its new website: www.ferrari.com

In addition to new graphics and renewed content, Ferrari wanted to emphasize interactivity and the different possible experiences that could connect lovers of the brand. Thus, in addition to the traditional sections, here appears an interesting new feature: the ?Maranello Experience?.

This allows you to visit the company as a whole. The visitor accesses it via the famous
historic entrance from Via Abetone, then heads towards the different production workshops.
It is possible to visit all the buildings, and each area is illustrated by texts,
360° panoramic photos and videos.

The Internet user can also explore and admire in detail the exterior and interior of each vehicle in the range, and personalize its color and options. He will then be able to start them and appreciate the sound of the 8 and 12 cylinder engines.

After having chosen it, personalized it and started it, the visitor will leave for a “virtual test”.
drive” on the Mugello circuit allowing him to compare his driving to that of Michael Schumacher.

The new site also allows you to continuously follow the Scuderia, know what the drivers are doing and experiencing thanks to their
blogs. The visitor will once again be able to open the virtual doors of Gestione Sportiva
and explore the Scuderia in great detail.

Then the visitor can sit on the ?muretto? to follow them, consult the telemetry of each
car, compare race results with results from previous years, etc.

Le www.ferrari.com finally renews its “Ferrari Store” catalog by offering 2000 products from various backgrounds (Classiche, GT, etc.