Jenson Button has a message for you...

What if you went from spectator to participant in the 24 Hours of Le Mans? Cadillac and Autohebdo are launching a unique video contest for the 93rd edition of the world's most famous endurance race. And this time, it's Jenson Button himself who's encouraging you to try your luck.

Published 14/05/2025 à 07:01

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In a short video published on social networks, the world champion of Formula 1 2009 invites motorsport enthusiasts and content creators to participate in this unique adventure: to join the editorial staff of Autohebdo and Cadillac in immersion during the 24 Hours of Le Mans, while winning 1 euros.

The competition is open from May 5 to 26. The principle is simple: create one or more 30- to 60-second videos on the theme of "Cadillac at the 24 Hours of Le Mans 2025," publish them on TikTok or Instagram, and follow a few conditions.

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Here are the steps to follow:

– Publish one or more 30-60 second videos on your TikTok or Instagram account, with the imposed theme.
– Integrate the Cadillac and Autohebdo logos below:

– Tag the accounts @cadillaceurope, @cadillacvseries and @autohebdo.mag.
– Use the hashtags #autohebdoinside and #CadillacEurope.
– Follow the three organizer accounts on social networks.

At the end of the competition, a jury composed of members from Cadillac and Autohebdo will select the most inspired content creator. The lucky winner will join the Autohebdo editorial team for an immersive experience from June 11 to 15, 2025, and will receive €1.

Jenson Button is also personally involved in this operation because he is preparing to start the race himself. In 2025, the former driver McLaren and Brawn GP will be driving the Cadillac V-Series.R entered in the Hypercar category. He will try to shine against the endurance leaders, within a particularly strong field where the American brand can legitimately claim victory.

ALSO READ > Drivers, nationalities, teams… The list of the 24 2025 Hours of Le Mans in figures

Through this competition, Cadillac and Autohebdo are offering a rare opportunity: to experience the 24 Hours of Le Mans from the inside, behind the scenes of an editorial team and at the heart of an official team. A human and professional adventure, plus the chance to meet Jenson Button and his friends!

To your ideas, your phones, and your creativity. Le Mans awaits you. Cadillac and Autohebdo too!