F1 launches immersive fan experience in Las Vegas

La Formula 1 continues to attack the American market and target the young audience. The discipline will launch the largest immersive experience intended for fans: The Plaza Grand Prix. Inaugurated on March 29, this building located in Las Vegas, right next to the F1 circuit facilities, will offer more than 100 square meters of entertainment for most of the year, through three paid F000 attractions.

The first of these is called “F1 X”, an interactive Formula 1 experience that takes visitors on a technological journey through a 4D exhibition with legendary artefacts, iconic F1 cars and hands-on activities where visitors can design their own virtual F1 car and put it through its paces on the virtual track.

Then, visitors can head to the “F1 Drive”, which is nothing more and nothing less than a racing track karting which partly overflows onto the Las Vegas circuit and into the garages. Finally, fans will be able to gather at the “F1 Hub” in the heart of the Grand Prix Plaza with a shop and catering outlets.

(Illustrations: F1)

“Grand Prix Plaza represents a significant investment in the future of Formula 1 in Las Vegas, said Emily Prazer, president and CEO of Las Vegas Grand Prix and chief commercial officer of Formula 1. These new attractions will provide unprecedented access to F1, allowing many fans to see a Formula 1 car for the first time before stepping into a racing simulator or even go-karting on part of the Las Vegas Strip circuit.

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