Louis Vuitton becomes official partner of F1 and title sponsor of the Australian GP

Good news for drivers F1 to luxury tastes: the trophies reserved for the first three in a race will now be presented in a trunk Louis VuittonThis is one of the new features announced on Thursday by F1, which welcomes the luxury brand as a new official partner as part of its alliance with the LVMH group.

The world-famous Vuitton logo will be visible on the trackside at all races this year. “LV” also lends its name to the Australian Grand Prix, whose official name will be Formula 1 Louis Vuitton Australian Grand Prix 2025. “We are delighted to welcome Louis Vuitton as the title partner of our first race in 2025.” greets Stefano Domenicali, the boss of F1. “This is a partnership between two global icons linked above all by their great passion for innovation, excellence and creativity, which make them two exceptional and timeless stories. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”

“I am extremely proud of this partnership between Louis Vuitton and Formula 1, which shares our ambition to always seek innovation, craftsmanship and precision.” adds Pietro Beccari, Chairman and CEO of Louis Vuitton. “The synergy of our two worlds is reflected in the know-how of our workshops and garages, our craftsmen and our engineers, while celebrating the exceptional performances of world champions who embark on a journey of excellence at each race.”

Louis Vuitton has already appeared in Formula 1 since 2021 by supplying the trunks surrounding the trophies of the Monaco Grand Prix.

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