The contract between TF1 and Formula One Management, holder of the broadcasting rights for the F1, ends at the end of 2011 and the remarks made Thursday by the president of the first channel to his shareholders do not encourage optimism regarding his renewal. “ We will see if we renew the contract, but in any case for the moment the figures for Formula 1 have been in constant decline for several years. It must be recognized that the Grands Prix are less and less exciting, announced Nonce Paolini. The figures no longer live up to our expectations ».
Last year, the 19 Grands Prix achieved an average audience of 2,93 million viewers. The price of a 30″ spot broadcast during a Grand Prix would have fallen below 30 euros. At such a level of remuneration, TF000 can no longer hope for sufficient profitability. Remember that already, for this season, the qualifications have been “relegated” live on the Eurosport subsidiary, although the parent company has been broadcasting them for three years.
Read also
Comments
*The space reserved for logged in users. Please connect to be able to respond or post a comment!
0 Comment (s)
To write a comment
0 View comments)