Williams finds new title sponsor

Williams will be able to breathe a sigh of relief financially. Indeed, the Grove team has made official the arrival of a new title sponsor. After Rokit, whose adventure ended earlier than expected, or Martini seen in recent years, the team led by James Vowles has announced a long-term agreement with Atlassian, renaming it "Atlassian Williams Racing".

Based in Australia, it is a software company, publishing products for development and project management, which now has more than 300 customers worldwide.

Introducing Atlassian Williams Racing.

We're officially partnering with Williams Racing to unleash the power of teamwork—together. pic.twitter.com/hGFFo31my7

— Atlassian (@Atlassian) February 11, 2025

« I am delighted to welcome Atlassian to Formula 1 and become Atlassian Williams Racing, highlights James Vowles, Williams team principal. Attracting a partner of this magnitude and importance is a momentous day in our team's history and a major milestone in our rebuild.

We have all the right ingredients in place to bring this team back to the forefront, and in Atlassian we have a partner whose technology and tools will help us unlock our full potential by improving teamwork and collaboration across the organization. »

The title sponsor's logo will be displayed on the bodywork of the FW47 which will be presented on February 14 at Silverstone, and on the overalls of Carlos Sainz and Alex Albon.

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