Formula E is more about pink than coherence

While "greenwashing" is all the rage, Formula E is bringing "pinkwashing" into the spotlight. In this context, the term refers to the feminization of the electric vehicle category's grid, which raises questions. Are the women involved in the Valencia test there for their talent or to ease the decision-makers' consciences?

Published 31/10/2025 à 21:00

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Formula E is painted pink more than it is coherent

For the occasion, the electric grid, usually saturated with testosterone, was feminized: Jamie Chadwick, Abbi Pulling, and Chloe Chambers took the wheel. With two champions of the F1 Academy and a three-time W Series champion, the session brought together the most prominent female drivers of the moment for the second

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