Porsche changes the name of its Formula E team

Porsche multiplies the announcements. The day after the official announcement of its withdrawal from the Hypercar category of the World ChampionshipEndurance At the end of the current season, the German manufacturer sent a press release explaining that its team Formula E changed its name for the next season of the championship. car Electric. TAG Heuer, a long-standing partner of the Stuttgart brand, will no longer be the team's title sponsor. It will now be known as the Porsche Formula E Team.

« Thank you, TAG Heuer! After six seasons together in Formula E, Porsche is at the forefront of electric motorsport, says Thomas Laudebach, Vice President of Porsche Motorsport. Such success is only possible with partners who share the same values. In our case, these are primarily a passion for motorsport and technical innovation. What makes our partnership in Formula E so special is that both brands are characterized by a primarily mechanical tradition, yet we have triumphed in what is arguably the most digital racing championship in the world. »

TAG Heuer remains one of the team's sponsors despite this withdrawal. We have been a partner of Porsche in Formula E since day one and we are delighted to continue as the timing partner of the Porsche Formula E team for the new season, as part of our ongoing commitment to Porsche Motorsport, adds George Ciz, the brand's marketing director. This will also allow us to harmonize all our motorsport strengths through a more coherent approach to team partnerships. We look forward to many more podium finishes and victories with Porsche Motorsport in all categories. »

The 2025-2026 Formula E season will kick off on December 6 with the São Paulo E-Prix.

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