Official: Hyundai confirms its intention to enter Endurance

The secret that everyone knew is now official: Hyundai will embark on the adventure ofEnduranceThe South Korean manufacturer confirmed this Thursday, September 12, the implementation of an LMDh program. This will be done under the name Genesis, the high-end brand of the Hyundai Motor Group automobile group.

"Genesis, Hyundai's premium brand, today made official its intention to join endurance racing in the near future, indicates a short press release from WEC. Potential entry into the FIA ​​World Endurance Championship remains dependent on approval from the WEC Selection Committee.” 

Great news from Genesis today…#WEC #Genesis #Hyundai pic.twitter.com/qQkBBZsveB

— FIA World Endurance Championship (@FIAWEC) September 12, 2024

« Genesis is proud to announce its ambitious entry into the world of endurance racing through the LMDh program, says the press release from Genesis and Hyundai Motorsport. Genesis is actively exploring programs to strengthen its high-performance image and, after a thorough evaluation of various options, LMDh emerged as the most strategic choice for us at this time.

We have carefully analysed LMDh and found it to be a natural fit with our motorsport ambitions and a valuable platform to drive the development of future mobility technologies for road cars. Endurance racing offers an unprecedented opportunity to showcase Genesis’ cutting-edge technology, design philosophy and performance-driven nature in a highly competitive arena. This project is part of our broader vision for the future of mobility. »

No further details have been given regarding this future involvement. According to our information, the entry of the Seoul firm into competition in the world of Endurance should take place in 2026 with the intention of racing both in IMSA and in the FIA ​​World Endurance Championship. As for the chassis, it should be manufactured by Oreca, which already supplies Acura in IMSA and Alpine in WEC.

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