And Hyundai finally joined the dance

The presence of Cyril Abiteboul, President of Hyundai Motorsport since December 2023, at 24 Hours of Le Mans these last two years, was therefore not a simple desire for personal escape. Announced in May 2023 in our columns, in particular following the arrival of François-Xavier Demaison, from Williams FA, as technical director, the commitment of the third largest manufacturer in the world Endurance was made official on Thursday, September 12.

This will be done under the name Genesis, the premium brand of the automobile group (equivalent to Lexus for Toyota) and with an LMDh program. If the choice of this platform was expected, that of betting on the name Genesis is more surprising. This brand launched in 2015 is known on the North American market, which