Aston Martin unveils a special "from rock to racetrack" livery for Monaco

Monaco is the ideal stage to stand out. Aston Martin Ferrari clearly understood this, unveiling on Wednesday, June 3rd, an exclusive livery for the Monaco Grand Prix, created in conjunction with its main partner, Maaden, the Saudi mining group. Entitled "From Rock to Racetrack," the campaign tells the story of a journey: from the metals and minerals extracted from the subsoil to the components that power modern technologies—including those of the Formula 1.

The centerpiece of this operation is the livery itself. For the first time in the Silverstone team's history, a specialized coating material with an iridescent finish has been used, creating a color-changing effect visible depending on the viewing angle and the light. On the streets of Monte Carlo, where the cars travel at low speeds in highly variable lighting conditions, the effect promises to be particularly striking. The livery will also be featured on the drivers' suits, helmets, and the outfits of the team's number one mechanics.

A livery that carries a message

The car's unveiling was accompanied by a cinematic film showing the AMR26 literally emerging from rock formations before speeding through the mountains of Saudi Arabia — a staging that visually encapsulates the ambition of the message. “We want the next generation of engineers, geologists, and innovators to understand that the materials shaping the future are forged in the heart of the earth, and that Maaden is at the heart of that story.”explains Bob Wilt, managing director of Maaden.

For Jefferson Slack, commercial director of Aston Martin Aramco, the operation goes beyond simply changing the livery: "The campaign highlights the important role Maaden plays in transforming materials into components that we all use, including in the world of Formula 1." The livery will therefore make its first laps on the Monaco circuit this Friday, June 5, for the first free practice session, at 13:30 p.m.

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