F1
Toto Wolff is in talks to sell part of his stake in Mercedes.
© DPPI
It is a quasi-egalitarian distribution that governs among Mercedes : a perfect balance between the Ineos, Mercedes-Benz and Toto wolff, each holding 33% of the shares. The Austrian played a major role in the success of the Mercedes-Benz brand in Formula 1 Since his arrival in 2013, he has won eight Constructors' titles and seven Drivers' titles between 2014 and 2021.
Having become a shareholder in the team, Toto Wolff is now reportedly willing to sell a portion of his stake, according to several sources. The team principal could sell approximately 5% of his shares to an outside investor, who could be George Kurtz, CEO of the cybersecurity firm CrowdStrike, which already sponsors the team. “We will not comment on this matter.” Mercedes issued a statement. The team's governance will remain unchanged, and the three partners are fully committed to the continued success of Mercedes-Benz in Formula 1.
Mercedes reaches a record valuation in F1
While Wolff is reportedly in "advanced negotiations" to sell his shares, this transaction would value the company at €5,2 billion, a record sum for a Formula 1 team. A few weeks ago, McLaren had beaten the previous record with an estimated valuation of over $3,5 billion, following a change in governance.
ALSO READ > McLaren's value soars to over $3 billion
Boosted by a surge in popularity largely driven by digital content (Drive to Survive, F1: the film…Formula 1 has reached record financial heights. In 2023, the average valuation of the ten teams was $1,88 billion, compared to $500 million four years earlier, in 2019. Now, no team is valued below $1 billion, not even Cadillac before its grand debut in 2026.
For Toto Wolff, 5% of Mercedes' announced valuation would represent a tidy sum of €260 million. This is more than the €200 million paid in 2023 by the investment group Otro Capital — composed of RedBird Capital Partners (owners of the AC Milan and Toulouse FC football clubs) and Maximum Effort Investments (including actors Michael B. Jordan and Ryan Reynolds) — to acquire 24% of the shares ofAlpine F1 Team.
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Yves-Henri RANDIER
12/11/2025 at 05:55 a.m.
As a shrewd businessman, Christian Tolger Wolff prefers to realize a substantial capital gain... before the potential bursting of an "F1 bubble" should the spectacle linked to the new 2026 FIA regulations fail to live up to Liberty Media's expectations? At this level of responsibility and management, it's always wise to be one step ahead!
vincent moyet
12/11/2025 at 05:38 a.m.
Even though it's a financial boon for F1, it's still a shame that fictional narratives are helping it gain popularity rather than the spectacle it offers itself. In that regard, 2025 was one of the best seasons of the 21st century in terms of plot twists and suspense. That's what could help F1 become less reliant on artifice.
Lucas Paul
12/11/2025 at 04:55 a.m.
A small mattress for a departure?
Alain Féguenne (🇱🇺 Luxembourg)
12/11/2025 at 02:57 a.m.
According to the news… 5%… to the sale from Toto (George Kurtz), the future buyer ‼️. We'll see 😎👀👍👀🧐……