Williams is changing its name and logo for 2026

It floats at Whole grained There's been a breath of fresh air since James Vowles arrived. After pulling the British team out of the depths of the standings, the former chief strategist of Mercedes seeks to turn it back into a winning machine, capable of competing with the best and setting out to conquer a world crown again.

Before knowing whether the new 2026 regulations will allow the Blues to get closer to this goal, Williams has already announced a name change for its team. In 2026, Atlassian Williams Racing will cease to exist, disappearing in favor of Atlassian Williams. F1 Team. A minor change, certainly, but one that comes with a redesign of the iconic logo. The current “W” will be replaced by the “Forward W,” derived from the initials of Frank Williams, the team's founder. Introduced in 1977, this logo appeared on each of the nine World Constructors' Championship-winning cars.

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Back to basics

"I am proud that from next year we will be known as Atlassian Williams F1 Team and that we will be sporting a logo on our car inspired by our founder, Sir Frank Williams, deeply linked to our decades of success," praises James Vowles, team manager. “As a team, we are inspired by our past but excited about our future, determined to write a new and victorious chapter in Williams’ history. This renewed identity reflects who we are, where we are going, and reintroduces our legacy as champions to a growing F1 audience that wasn’t yet following the sport during our era of dominance.”

"With this new name and logo, our rich history is reinvented for the future." Marcus Prosser, marketing director of Williams Racing, agrees. “It draws inspiration from our past, expresses our confidence in the future, and clearly affirms our identity – that of a Formula 1 World Champion team, driven by an insatiable hunger for victory. We hope our loyal fans will love it. But we also hope it will bring a new generation closer to our incredible legacy, strengthening the Williams fan community that will carry us to our next victory.”

The new identity will be revealed on the car from 2026, which will still be led by Alex Albon et Carlos SainzThe two men are helping to achieve Williams' best season since 2017, when the team finished 5th in the constructors' championship, a position it currently holds.