After the cinema, Alpine puts video games in the spotlight with its new livery

Alpine presented a new special livery for the United States Grand Prix, which will feature Indiana Jones.

Published 15/10/2024 à 14:31

Gonzalo Forbes

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After the cinema, Alpine puts video games in the spotlight with its new livery

© Alpine

Alpine definitely likes to get in on the action when it comes to special liveries this season. Last July, it was in the colors of Deadpool and Wolverine, in reference to the film released in theaters this year, that Pierre Gasly et Esteban Ocon had ridden in the Belgian Grand Prix. Each had also worn a helmet in reference to each superhero with Gasly in yellow in reference to Wolverine and Ocon in red for Deadpool.

No question of red this time but of “sunset” orange according to Alpine when it comes to describing the new livery of the A524. Why? Because, in collaboration with its partner Xbox, the French team is celebrating the return of Indiana Jones with the release of a new video game: Indiana Jones and the Ancient Circle.

The orange color, which will also be found on the drivers' suits, is inspired by the franchise's logo with " details such as an old map and red travel routes as seen in the film series " The game title will also be visible on the rear spoiler of the car.



« This look will be perfectly at home this weekend in Austin's setting., welcomes Oliver Oakes, the team principal. Over the past year, our partnership with Xbox has reached new heights and this is our biggest activation yet. There’s more to come and I can’t wait to get my hands on the game when it launches.. » It remains to be seen whether it will have an impact on the results of the team, currently 9th in the championship with 13 small units.

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Gonzalo Forbes

In charge of promotion formulas (F2, F3, FRECA, F4...). Carried by the grace of Franco Colapinto.

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PERRIER THIERRY

16/10/2024 at 07:15 a.m.

the adventurers of the lost engine

Yves-Henri RANDIER

15/10/2024 at 09:50 a.m.

Failing to score points that bring in big bucks, Alpine F1 Team to bring dollars into its coffers through merchandise!

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