Gucci in discussions with Alpine To become the title sponsor?

Will there still be pink on the car de Pierre Gasly Next season? The Norman driver, the only driver confirmed by Alpine For the 2027 season, Ferrari could well see its car and racing suit change color during the summer break. The reason: BWT, the Austrian sponsor of the iconic "A," is reaching the end of its commitment as title sponsor.

The firm, based in Mondsee (Austria), is a major player in the microcosm of sponsorship. Formula 1 and has managed to create a very distinctive visual identity with this easily identifiable pink. This color was notably featured on the Force India and Racing Point cars over the last decade before arriving on the Alpine in 2022. The five-year contract signed at that time between the French and the company specializing in the manufacture of water treatment systems will come to an end at the end of 2026.

The question remains whether the lease will be extended or if Alpine will turn to another sponsor. According to information from our colleagues at GP BlogThis second solution is reportedly under consideration, and a prestigious candidate has entered into discussions. Indeed, the Italian luxury brand Gucci could be coming to [location missing]. Alpine as title sponsor. This potential arrangement could be facilitated by the Kering group, which owns Gucci. Because Kering's CEO is none other than… Luca de Meo, head of the group Renault Group until his departure last July. Very close to Flavio Briatore, whom he had brought back to Alpine F1 in 2024, the Italian could see it as a golden opportunity to bring together two worlds he loves: automobiles and luxury.

When contacted by AUTOhebdo, Alpine did not deny the possible arrival of Gucci, but did not wish to comment on the rumor. "The stable" Alpine Formula One Team is constantly seeking new partnership opportunities and is in contact with a wide range of brands and companies as potential partners. These discussions, however, always remain confidential and are only disclosed once confirmed and approved by all parties."A spokesperson for the team told us.

With Pierre Gasly, already an ambassador for Givenchy and Lacoste, Alpine The French team already has a foothold in the world of luxury, but it could reach a new level if it were to adopt Gucci's colors. The red and green stripes are combined with the iconic logo: two intertwined "G"s for Guccio Gucci, founder of the eponymous brand in 1921.

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