Lego Parade – A Wild and Extraordinary Show
Organized in place of the Sunday parade, the electric Lego race saw the victory... of Fernando Alonso, without convincing all the drivers.
Give drivers a toy and they'll use it to the extreme. So it's no surprise to see the 22 drivers on the grid generously cutting corners at Silverstone, even ending up in the deep gravel traps with their little 65kg electric racers.
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Each go-kart was made up of 28,000 Lego bricks, carefully assembled around a metal chassis, and could reach a top speed of 32 km/h thanks to its electric motor. As is often the case, the four-time world champion was a force to be reckoned with. Max Verstappen (Red Bull) to have the most definitive opinion on the subject: “I prefer playing with Lego at home with the kids. I prefer riding on a display truck with everyone. It’s more fun and it looks more professional. We’re pilots of F1We shouldn't look like children or clowns trying to crash into each other. That's not what F1 needs. The "race" was won by Fernando Alonso, overjoyed to finally leave the bottom of the grid with his Aston Martin.
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What worries me is this tendency to infantilize F1, which it really doesn't need, after the numerous criticisms already calling it "Mario Kart".
Well, it's all about business at every level in F1! So even the parade is monetizable and can lead to a good laugh… the spectators in the stands must have had a good laugh.
Hilton and Alain, no, it's not stupid, on the contrary, it's great to see our F1 drivers revert to their childhood during the Lego kart parade. Autohedbo, put things in context: it was during media day, so Thursday, that Max gave his opinion on the Lego kart parade, not after the parade.
Lego pays Liberty a lot and wants its image on TV in return. Soon it'll be Granny squashing farts.
Simply… idiotic!!!!! 😳
For the brand… Lego… OK
😎👀😉