F1
Ratings plummet for the Miami GP in the United States
© Eric Alonso / DPPI
The tendency of a disinterest of the Formula 1 Would it be confirmed in the United States? On Sunday, during the Miami Grand Prix, the general channel ABC – which broadcasts some rounds of the discipline across the Atlantic, notably the Miami GP – recorded a significant drop in television audiences compared to the 2024 edition. This year, the Florida round won by Oscar piastri attracted an average of 2,17 million viewers, compared to an average of 3,07 million viewers last year. That's a staggering drop of around 30% between the last two editions...
While 2025 audience figures remain slightly higher than those of 2023 (+ around 7%), this sharp decline raises questions given that the Miami GP has just signed a 10-year contract extension with F1 through the 2041 season, a record. In 2024, the race was broadcast just after a decisive NBA match, which could explain the record audience figures set last year and, therefore, the decline experienced this year.
The Florida race, held around Miami's Hard Rock Stadium, was seen as a litmus test for ESPN—Formula 1's official broadcaster in the United States—as it assesses whether to extend its F1 media rights contract, which expires at the end of this season. On Sunday, approximately 2,4 million viewers watched the Miami Grand Prix on ESPN (compared to an average of 3,1 million viewers in 2024, a decrease of 22,5%). Nevertheless, the 2025 edition remains the third most-watched F1 race on American television. The top four spots are all occupied by the Miami GP.
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Dorian Grangier
A young journalist nostalgic for the motorsport of yesteryear. Raised on the exploits of Sébastien Loeb and Fernando Alonso.
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Yves-Henri RANDIER
10/05/2025 at 05:20 a.m.
Nevertheless, the 2025 edition remains the 3rd most-watched F1 race on American television. The top 4 spots are all occupied by the Miami GP. We can therefore deduce that Austin and Las Vegas are doing less well, which should worry Liberty Media and the FIA because the Miami parking lot is very far from being a track that will be remembered with the exception of its "fake marina"! Is the Netflix wave starting to die down?
eric stevens
09/05/2025 at 12:12 a.m.
What surprises me is that it surprises them! The Americans were only interested in F1 because it was "new", there were great posters and an American driver (unlucky, he was rubbish). No more drivers (and nothing serious in sight), no more novelty for their spoiled children, a total lack of automotive culture (and general, moreover) and a show that does not correspond to expectations (of Europeans either, but we are used to it..) so it is logical. The enthusiasts will always remain, the "others" that we covet for their numbers will never be. Wanting to democratize F1, to make it accessible to all, to attract new spectators, is giving caviar to the pigs. With Cadillac, they will restart the machine a little, sell caps to the puppets, then given the lack of results (we bet?) the soufflé will fall definitively or until the next prodigy made in the USA which will not last long either! The values that dominate today are always short-term and that's why it's going to collapse, not just F1 and motorsport, but the whole world!