Peugeot Sport unveils its new visual identity

Si Peugeot Sport will not be committed to 24 Hours of Le Mans this weekend, the Sochaux brand will be one of the stars of the Le Mans week. The Lion must indeed communicate this Friday on the main aspects of its return to the World Championship.Endurance and at Le Mans via the voice of its director Jean-Philippe Imparato.

Several elements are thus expected, in particular confirmation of the chosen technical direction (probably a Hypercar). In addition to these announcements, Peugeot Sport presented this Monday a new visual identity, very sober, with the colors already seen around the Peugeot Sport Engineered projects and the future 508 PSE.

“ “The new graphic charter integrates the diagonal claws which are a recurring signature for Peugeot, comments Matthias Hossann, design director of the brand, on this subject. They were already present on the Peugeot 504 and we have found them for more than 10 years in the lighting signature of our vehicles.

They also incorporate Peugeot's entire sporting heritage through Peugeot Sport and its racing vehicles, which have left their mark on the history of motorsport for decades. »

Starter of the 24 Hours of Le Mans, Carlos Tavares, Chairman of the Management Board of the PSA Group, will wear the new identity of Peugeot Sport during the flag raising on Saturday September 19 at 14:30 p.m.