BWT becomes title sponsor ofAlpine

Alpine announced that it had reached an agreement with BWT, the Austrian water treatment company, so that it becomes the title sponsor of the team. The structure ofenstone will therefore be known as BWT Alpine F1 team. In addition, and as announced by AUTOhebdo, the A522, the future single-seaterAlpine, predominantly blue, will take on a pink tint, the color of the BWT company. The A522 will be revealed on Monday February 21.

Introducing BWT Alpine F1 Team.

We're proud to combine forces with BWT to drive sustainability around the world using the shared global platforms of Formula 1 and the automotive industry.

Click below to read more 🔗
#BWT #BestWaterTechnology #ChangeTheWorldSipBySip

—BWT Alpine F1 Team (@AlpineF1Team) February 11, 2022

In his statement, Alpine committed to using the pink color of BWT in order to “ promote the message of sustainability and social responsibility around the world, using the global platforms of Formula 1 and the automotive industry. » In addition to sponsorship as such, BWT and Alpine intend to join forces to analyze and reduce their carbon footprint on the planet in their chosen field.

« We are excited to announce that BWT will be the partner and title sponsor ofAlpine F1 Team for years to come. Sustainability programsAlpine and BWT are perfectly aligned with the goal of eliminating single-use plastics, declared Cédric Journel, vice-president of sales and marketing atAlpine F1 Team. We are delighted to combine our forces to convince as many people as possible, our employees, our partners, customers and fans to reduce their plastic waste. At the same time, we will use the huge global platform that is F1 to support BWT in its fight against the inequitable distribution of clean, fresh and drinkable water. » An entire program !

BWT was the title partner of Racing Point in 2020, and a sponsor for Aston Martin F1 team, team in which Otmar Sfaznauer was the team principal and manager. While the arrival of the American manager at Enstone has been announced for several months in our columns, the announcement of the partnership between BWT and Alpine might just speed up the process...