François Dumontier: “Montréal ticks all the boxes”

After two years of absence, the Montreal GP welcomed the largest audience ever recorded since its creation. How do you explain this enthusiasm?

We always refer to two years because of the pandemic, but we should rather talk about three years, because the last Canadian GP took place in June 2019. It's long, and people got bored of the F1. Also, after the pandemic, there is this frenzy of living, of doing activities, but we must not neglect the impact of the series either. drive to survive on Netflix. This brought us a new clientele, female, and from an age group of 25 to 35 years old who are returning despite the lack of performance of our national drivers. (Stroll et Latifs. Editor’s note). And then, last element, we benefit from the momentum of a very exciting 2021 championship despite its controversial final. Everything