F1 formalizes its partnership with Netflix

As announced in issue 2148 of AUTOhebdo, Formula 1 and Netflix, the global streaming juggernaut, are joining forces to launch a 10-episode documentary series, available from the start of 2019.

Published on 24/03/2018 à 06:08

Julien BILLIOTTE

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F1 formalizes its partnership with Netflix

The creators of the program will have privileged access behind the scenes of the premier category of motorsport and its main players: drivers, team bosses, but also the senior management of the Formula One Group.

The episodes will be produced by the British James Gay Rees, already involved in the films Senna (2010) and Amy (2015), a documentary on the singer Amy Winehouse for which he notably won an Oscar.

« La Formula 1 is a global sport and we are repositioning it as a media and entertainment brand, said Sean Bratches, F1 commercial director. The agreement with Netflix will make it possible to serialize the fascinating story that plays out behind the scenes during a Grand Prix season. This will be a first for fans of the discipline and will also serve to attract a new audience. »

« The partnership with Formula 1 reinforces our goal of working with global brands and partners to produce the best series where the script is not written in advance “, added Bela Bajaria, vice-president in charge of content at Netflix.

Film crews are already hard at work in Melbourne; we were able to cross them on the side of Haas F1 Team with whom they are working this Australian Grand Prix weekend.

Julien BILLIOTTE

AUTOhebdo deputy editor-in-chief. The feather dipped in gall.

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