This is the designated objective of Liberty Media, even if Michel Boeri, president of the Automobile Club of Monaco, also places the differences between them on the cultural ground. “ We are in a difficult negotiation because we have gone from a “European” style negotiation with Bernie Ecclestone, to a more “business” negotiation with the company with which we are dealing, which is purely American, confesses Mr. Boeri to AUTOhebdo. Interests and behaviors are not the same, nor are sensitivities. It's not just a question of money, but also
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