A special 100th anniversary logo for the 24 Hours of Spa

To mark its centenary next year, the Spa 24 Hours has introduced a special “100 Years” logo.

Published on 15/12/2023 à 10:42

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Here is the new logo for the 24 Hours of Spa. ©24 Hours of Spa

One year after the 24 Hours of Le Mans, the 24 Hours of Spa will in turn celebrate their 100th^e birthday. This 76^e edition, scheduled for June 26 to 30, 2024, will indeed mark the centenary of the Ardennes classic. For the occasion, the organizers of the event decided to change the logo for a “100 years special”.

This new visual identity is specific to the centenary but retains “ the brand image of the event ". The logo, with its clean lines, specially designed for the 76^e edition takes as a basis the logo presented in 2023, for the arrival of the new title sponsor Crowdstrike, but also the Belgian roots of the event and its modernity.

The appearance of the stamp stamped with the number 100 but also the words “1924-2024” recalls the unique and historical character of this 2024 edition. A symbol that plunges enthusiasts into the past.

This “special 100 years” logo will be used in all communication of the event, but also within the framework of the temporary collective exhibition entitled “The gallery of time”.

The centenary logo is out 👀

We've added a special stamp for our 100th birthday celebrations 🎂

What do you think?

🗞️ https://t.co/AVIp5I6jsC #Spa24h 🇧🇪🎢 pic.twitter.com/R7hXRkEVqJ

— CrowdStrike 24Hours of Spa (@24HoursofSpa) December 15, 2023