Benoît Nogier (Hyundai): “My goal is to sell a little more Rally2”

What missions were you given when you were recruited?

First of all, I need to define a strategy for customer competition for the years to come. Then, I was asked to take the economic aspect a little more into account, unlike what had been done until then. Our goal is to offer interesting products, and at profitable prices for Hyundai, with customers in front.

Today, the manufacture and sale of a Hyundai i20 Rally2 does not bring money to the brand, but costs money. It seems important