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Benoît Nogier (Hyundai): “My goal is to sell a little more Rally2”

Having recently joined the South Korean manufacturer, the Frenchman, with his wealth of experience accumulated with other players in motorsport such as Citroën or Renault, has ideas for transforming the way his service operates in rallies.

Published 28/03/2024 à 12:30

Loïc ROCCI

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Benoît Nogier (Hyundai): “My goal is to sell a little more Rally2”

© Hyundai Motorsport GmbH

What missions were you given when you were recruited?

First of all, I need to define a strategy for customer competition for the coming years. Then, I was asked to take the economic aspect a little more into account, contrary to what

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Loïc ROCCI

Journalist specializing in rallying past, present and future... and with a southern accent

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